Green technology patents are rising as companies strive for profitability and sustainability in the journey toward a net-zero future.
The market for green technologies is currently valued at $61 billion and is projected to reach $417 billion by 2030.
Intellectual property (IP) protection and promotion are crucial in sustaining this growth. Companies are now under scrutiny from governments and investors regarding their navigation of the green innovation landscape.
Compliance with environmental, social, and governance (ESG) standards has become an expectation for companies alongside profitability and competitive advantage.
For example, the European Union’s Corporate Sustainability Reporting Directive mandates large businesses, including publicly listed ones, to report on their environmental and social risks and impacts.
IP plays a vital role in establishing a thriving business model across industries. Patents, trademarks, designs, copyrights, and other IP rights contribute to sustainable growth and success.
Defining sustainability is challenging given its broad scope, but the United Nations’ 17 Sustainable Development Goals (SDGs) provide a starting point.
These goals include clean and affordable energy, climate action, and improved living standards.
Luxembourg-based Dennemeyer Group offers services to help companies innovate in alignment with the SDGs.
Dennemeyer provides support throughout the IP life cycle through its global network of offices and partners, including specialist software and consulting teams.
Dennemeyer Octimine, a powerful machine learning search tool, enables businesses to quickly search international databases for similar patented inventions. This tool helps identify market gaps and similarities, saving time and resources in the competitive cleantech sector.
To fulfill ESG reporting obligations, it is crucial to recognize sustainable IP assets. Dennemeyer’s Portfolio Management App integrates the Green Patent Indicator, an analytics software that evaluates a patent portfolio’s sustainable technologies.
This tool provides a snapshot of a portfolio’s green credentials, allowing businesses to showcase their sustainability to attract major investors.
Institutional investments focused on ESG targets are expected to reach $33.9 trillion by 2026, according to PwC. Maximizing the potential of an IP portfolio can be challenging for multinational companies and startups.
External consultants from Dennemeyer can offer objective analysis and valuation of IP portfolios under sustainability aspects. This assessment helps create transparency regarding IP’s contribution to the UN’s SDGs and enhances a company’s attractiveness to sustainability-focused investors.
Whether developing advanced nuclear fusion fuel containment or eco-friendly fabric printing, businesses can benefit from the explosion of green technologies when their hard work is recognized and rewarded.
