Tata Motors, India’s leading electric car manufacturer, is conducting tests of its electric vehicles in various international markets to assess the possibility of launching them globally, according to the company’s managing director, Shailesh Chandra.
These tests are still in their early stages, and the company may need to make some adjustments to the product based on performance before finalizing its market strategy.
The company is actively evaluating different markets, running test cars, and engaging with potential business partners.
Details about the specific export markets will become clearer in the coming year.
In addition to its global aspirations, Tata plans to open new dealerships exclusively for electric vehicles in select Indian cities.
This move aligns with the increasing demand for clean cars and the company’s goal to introduce electric models more rapidly.
Globally, the demand for electric vehicles has been on the rise, driven by stricter emission regulations that prompt automakers to incorporate electric cars into their portfolios.
While Tesla remains a leader in the electric vehicle market, Chinese competitors like BYD are gaining ground through the construction of new factories and aggressive export strategies.
Tata Motors, already offering three electric models, recently unveiled its fourth electric car in New Delhi. This latest offering is an updated version of the Nexon electric SUV, with a starting price of $18,000 and an impressive single-charge range of 465 kilometers (289 miles).
Tata Motors currently enjoys a dominant share of over 80% in India’s electric car market, which is gradually expanding.
It competes with China’s MG Motor and India’s Mahindra & Mahindra.
Tesla is also exploring the possibility of establishing a factory in India and is in discussions with the government regarding the production of a $24,000 electric car.