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Books as a social media commodity

Books as a social media commodity
by Md. Imran
May 11, 2023

Books can provide much more than just aesthetic pleasure and relaxation. One can say it is the knowledge a book can offer, but most readers don’t put it first when relaxing with a book. 

Books can be your escape to far-off lands, a gateway to high fantasy worlds, or even a time machine to your chosen period, depending on the genre. To keep you occupied, you can delve into the intricate structures of human societies or minds or read fantastical tales.

But the scenario mentioned above probably can relate to the booklovers who take books as companions. If we dive into history some four hundred years back, we will meet Emperor Humayun, who went on a military campaign with his library. 

He collected not only the war gifts but also his enemy’s literature and pieces of knowledge, which were books. If we now compare Emperor Humayun with any random social media freak, the love for books, as we saw in Humayun, has changed. 

Now, books have become an item to show off and beauty. Sometimes it is a symbol of how interested you are about books. Now the question is, why do people love to show off their collection of books? 

Wisdom status

 

Whenever you click a picture of your books and put it on your Facebook story or make a reel on social media, many people like you or real lovers will learn about you and that you love books. Since books are synonymous with wisdom, people will regard you as a person of knowledge and wisdom. That is the game. 

Business 

Today social media platforms provide good earning sources, and they are not better but the best platform to market any product. Like any other thing, books are also products. 

A well-clicked picture can generate hundreds of dollars of revenue than in a physical shop. Therefore for both the photography and the book industry, it is necessary to use social media regardless of whether you truly love reading books or not. 

This viewpoint reveals a propensity to romanticize literature instead of reading. It no longer serves as a buddy as much as a social media commodity. 

To investigate more about what is mentioned above, we can use the example of Bookstagram. Now what is it? 

Bookstagram is an online subculture becoming more popular for connecting, communicating, and promoting books and their authors with individuals with a common interest in reading. 

Imagine a glass of wine, a platter of pancakes, a book delicately rumpled between blankets, and a fragrant candle. The 85.5 million #Bookstagram search results will show dozens of pictures with various accessories. 

Instagram’s reading community is frequently tested in terms of lighting, camera quality, editing prowess, user interaction, hashtags, which are regular in posting, and aesthetics, which are of utmost importance. 

In addition to the publications, the daily routine of the user blogging about them is also on show on Bookstagram. Social media fosters a setting where such a relationship might develop between an influencer and their followers. 

Not only that, when individuals visit specific attractive bookshops or libraries, they commonly pose with a book that is cracked open. This may or may not annoy individuals who truly want to browse the collection, regardless of whether you have good reason to maintain your voice quiet. 

Considering that images frequently serve as reflections of our inner selves, it is common for readers to feel the desire to snap pictures while they read.

Not to mention that social media platforms usually only care about books that are easy to read and look good. On these platforms, it’s become common to regularly see conversation lines beautifully annotated with colorful highlighters, as seen on Instagram reels. 

At the end of the day, if you want to capture the essence of visually appealing serenity that will undoubtedly attract some attention on social media, some of your go-to subjects include books, flowers, rain, cafes, and steaming cups of tea. 

Unsurprisingly, these aspects are so heavily romanticized because we typically associate them with leisure or positive distractions.

Tags: BookBookstagramSocial Media
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